Social media is an increasingly important tool for businesses to engage with their audience, but it's also a powerful source of data that can be used to inform SEO strategy. In this blog post, we will discuss how social listening can help businesses unlock valuable insights into their audience's interests, needs, and pain points. By using social listening to inform keyword research and content strategy, businesses can create more relevant, engaging content that drives organic traffic and improves search engine rankings. We'll also provide tips on how to use social listening tools effectively to improve SEO results.