The Power of User-Generated Content in Marketing

We see close more than a hundred each day. Whether we are on YouTube, Instagram, or Pinterest, ads have found a way to disrupt the experience. But how many of them do we click on? If we were to buy a laptop, instead of going to different brand sites to compare, we prefer to go on social media and check customer reviews instead. We watch brand comparison videos to figure out what we want. This is because we know a brand will always claim to be the best among its competitors, but is it the best choice for us? And when we see someone like us having used it and approve of it, we have confidence in the product’s capabilities. That is the power of user generated content. Let us dive deeper into this topic.

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