Marketing to Children: How to Market to Children
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    • Last updated January 31, 2023
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Marketing to Children: How to Market to Children

Posted By Alan Poe     January 31, 2023    


Modern children are a direct part of the trading process. And if by a year or two the target audience is not them, but their parents, then already after this period, children partially become customers: they are given pocket money, they receive significant sums as a gift and they are allowed to spend it all. This is where children's marketing comes into play, and it has its own rules. If you are interested in people search engine, follow the link to find out more.

Children's marketing: subtleties and features

Children in today's market are still players. They encourage adults to buy, spend their money without regret, become supporters of a brand that will work in the future. Children's marketing  is the activity of a company or brand whose target audience is children, thanks to which it receives income. In contrast to "adult" marketing, in selling everything related to children, marketers build a strategy around the child-adult tandem. In addition, all communication must be continuous. Emotion marketing is also actively used.

If children's marketing is smart, ecological and ethical, it uses the principles of social responsibility. If we talk about the brand as a whole, then it is the same as in the case of an adult - the benefit, safety and quality of the product.

How to sell to children

Children learn new things faster, master modern technologies better, get the right to vote and can even choose and even buy products themselves. And yes, they themselves earn money, sometimes considerable: this is facilitated by blogging in modern realities. To learn more about Recent PINs & News, follow the link.

In order to sell to children effectively, certain points should be considered:

  • Instant desire. When buying goods, a child, unlike an adult, is guided by this.
  • New, bright and noticeable. These nuances follow from the first point and contributeto sales. Advertising in this case is aimed at the child.
  • Benefits and advantages. It is better to talk to parents in this language if advertising activities are addressed to them.
  • age.  Also, when selling to children, age should be taken into account: five-year-olds are impulsive and actively learn about the world, try to understand it, at the age of ten they already start to ignore the opinion of an adult, and at the age of 12-13 they themselves strive to become adults and no longer consider themselves children. Therefore, brands introduced the concept of "age core", around which they build offers for children.
  • Gender division. It has not gone anywhere even with modern trends towards leveling gender in certain aspects. This applies primarily to the packaging: the classics of the genre are pink and crimson colors for girls, and green, blue, brown for boys.
  • Curiosity and excitement. Also a great approach to sell to kids is to play on it. These are different games and quests, for example, printed on the same package or box or game parts inside it.
  • Prizes . Even in the world of adults, gifts are a great way to increase sales, let alone children.
  • Not only children's goods. Yes, today even serious services and goods are sold to children, for example, bank cards or special tariffs from communication operators. Challenging video games are also on this list.