If you're looking for professional print services, why not look to a company with a full-service offering? Many book printers are among the most established in their fields and offer journal and calendar printing among their services. When you work with a company that handles books, they can give you all binding choices. With smartphones providing calendar features, anyone printing calendars needs a high-quality piece that appeals to a select audience. Making a solid branding statement is always an asset. Today, making a good impression on customers matters more.

Even with the continued growth and dominance of online business promotion, savvy marketers are finding profitable niches with print. Direct mail and thank you items for loyal customers are two areas where there are opportunities. Much of what occurs online requires someone to find you compared to more proactive print pieces. Also, a print piece exists in someone's home or office for a period, and they may return to it when needed. It also may trigger a purchase when a marketing piece lands with someone needing a product or service. Top-quality printing gets more attention.

Marketing collateral items today commonly exist in digital and printed forms. The printed pieces are used for in-person presentations and events. Digital printing makes smaller print runs more cost-effective, while some books and other items are printed on demand. Office quality printing on laser printers is one option, but there are limits on the quality. Working with professionals expands the range of what you can do and keeps the quality consistent. No two businesses are alike, and the optimal marketing mix of print versus digital will be unique. Most experienced firms use A-B testing to find the most effective.

Calendars and journals have taken a special place with life coaches. Many use them with clients to track the progress that can be reported during future sessions. Nearly all require custom publishing services and may choose specific bindings. One consideration is size and weight if clients keep journals with them throughout the day. Finding a printer ready to help with the needed options makes a difference. It's best to focus on clients and building your business while someone else handles the details. When you find a printer who can be a partner to help grow your sales and client base, it helps significantly.