Blog Information

• Posted By : Katherin Mary
• Posted On : May 17, 2021
• Comments : 2
• Views : 219
• Category : General
• Description : Instagram gives several opportunities for brands to reach their brand to potential customers. It is a widely used social network, and everyone can easily post videos and images on their profile page.
• Location : United States

Overview

• For every social media platform, unique strategies are important to show your brand to a larger audience. Instagram is one of the fastest-growing social media platforms in the digital marketing world. It is a widely used social network, and everyone can easily post videos and images on their profile page. 

  According to the statistics, 75.3% of US business users use Instagram to boost their growth. Instagram gives several opportunities for brands to reach their brand to potential customers. 

  Here are some valuable tips and tricks for marketers to establish their brand presence around the Instagram world. 

  
  1. Setting A Clear Goal:

  For any social media platform, having a clear goal in mind is the first strategy to get more success on the platform. Setting a clear goal will help you to survive on the platform and know what you post and why? Many people forget to set their goals, and it is one of the reasons why your Instagram marketing strategy fails. 

  
  2. Create Instagram Business Account:

  For every social media platform, a business account will help you to quickly reach your target customers and track your profile analytics to develop your marketing strategy. Here are the steps to create a business account on Instagram: 

  • Download the Instagram app on your mobile or android device and select create a new account option. 
  • Choose a username for your Instagram business account.
  • Add your email address or phone number for verification.
  • Click the complete signup option. 
  • Your Instagram business account will be ready to access. 

  
  3. Create An Engaging Profile

  Your Instagram profile is the first look of your viewers, and it will help to attract your audience to follow you. So, you should make a captivating, engaging, and informative profile on Instagram. Your Instagram profile has five sections such as profile image, name, username, website, and bio. 

  Your bio will give a basic description of your products, content, post, and more. You can add your website link in the bio section, which helps to directly invite people to your website or the product page. You can also add hashtags for getting a better look and drive traffic to your website. 

  
  4. Make A Content Calendar 

  With an Instagram content calendar, you can update your content at the perfect time and get the information about posts you have, and make a plan to post content in the future. You can plan and schedule your content at the best time, even when your audience is most active on Instagram. 

  
  5. Post a Visually Attractive Content  

  Usually, people like to watch visually attractive content because that will easily capture their eyes, and it will stimulate them to watch your video. For Instance, your video has a specific theme, effective music, eye catchy filters, and effects, which can easily connect with your target customers. Additionally, your content should describe a clear brand message and seems approachable. 

  
  6. Post Videos On Instagram Stories Feed 

  Instagram stories are one of the best features to interact with your audience and increase brand awareness. If you own a business, you can use Instagram stories to gain real views for your posts, which creates a new way to increase video visibility and credibility. The benefit of Instagram stories is they will appear at the top of the user's screen. So, your followers can easily find your stories on Instagram. 

  
  7. Use Trending & Relevant Hashtags

  Hashtags are the pillars of all social media content that will help your audience to find the content they are looking for. You should use the hashtags that are relevant to your post, which can help more users find your posts quickly. 

  Here are some useful hashtag tips to add the best use of Instagram hashtags:

  1. Add at least 2 to 8 hashtags to each of your posts.
  2. Choose hashtags that are frequently searched for. 
  3. Embrace hashtags that are absolutely relevant to your target customers.
  4. If you own a business, brand specific hashtags will help you to show your brand to a large audience. 
  5. Adding relevant captions to your hashtags helps your post go viral on Instagram. 
  
  

  Finally, Instagram is one of the fastest growing platforms in the world. There are lots of features available in the app to enhance your business growth, increase brand awareness and boost sales. 

  
  Author  Bio:

  Katherin Mary is an SEO strategist and senior content writer of Instausers.com. She has been working in the content marketing industry for 3+ years and has a handful of experience in Digital Marketing.