Negative reviews wield significant influence over businesses, impacting trust, credibility, and revenue. They can tarnish a... moreNegative reviews wield significant influence over businesses, impacting trust, credibility, and revenue. They can tarnish a business's reputation if left unaddressed. Reputation management offers a proactive approach to counteract negative reviews by promptly responding, accentuating positive content, monitoring reviews, and employing SEO strategies.