Last year, the podcast industry conquered 21% of U.S. digital radio ad revenue. But in 2021, that figure is predicted to... moreLast year, the podcast industry conquered 21% of U.S. digital radio ad revenue. But in 2021, that figure is predicted to more than double, claiming 45%, which accounts for more than $1.13 billion. And unlike radio ads, which often prompt listeners to change the station, over 78% of podcast listeners don't mind advertising because they know it supports their favorite creators.
Starting a podcast is a lot easier than most folks assume, but even though there is relatively little you actually need to... moreStarting a podcast is a lot easier than most folks assume, but even though there is relatively little you actually need to get started, there are a lot of items you might want to consider to produce a really great show. Invest in those tools that will help you build and maintain success, and allow you to take your show to the next level when you are ready for that step.