Getting in-depth and useful analytics on the success of podcast advertising has traditionally been a difficult task. This is... moreGetting in-depth and useful analytics on the success of podcast advertising has traditionally been a difficult task. This is for two reasons. Podcast advertisements aren’t like click through ads on Google or Facebook, so marketers can’t measure precisely how many people buy a product or peruse a website per podcast listen. Neither could marketers know just how many people listened to podcasts until recently. But things are looking up in the world of podcast data analytics.