In the competitive landscape of e-commerce, effective advertising is crucial for driving traffic and sales. Pay-Per-Click (PPC) advertising has become a cornerstone of many online... moreIn the competitive landscape of e-commerce, effective advertising is crucial for driving traffic and sales. Pay-Per-Click (PPC) advertising has become a cornerstone of many online marketing strategies, but even seasoned marketers can make missteps. Understanding common mistakes in e-commerce PPC campaigns is vital for maximizing your investment and achieving your business goals. Here are the 5 common pitfalls and how to avoid them.1. Neglecting Keyword Research: One of the most fundamental aspects of any PPC campaign is keyword research. Failing to conduct thorough research can lead to targeting the wrong audience or missing out on valuable traffic. Hence, invest time in researching keywords that align with your products and target audience.2. Not Optimizing for Mobile: With a significant portion of e-commerce traffic coming from mobile devices, failing to optimize your PPC campaigns for mobile users can be a costly mistake. Ads that aren’t mobile-friendly can lead to a poor user experience and... less