Forming content to represent businesses has become a popular method within the industry, which gains attention from customers and lures them in. But in a manner to do that effectively you will be required to provide links in your content that give proof of your credibility. As a Wikipedia page creator, you must understand the importance of links and how they aid viewers in connecting with businesses, whether it's through the brand's site or a third party. This enhances the chances of conversion rates increasing. Why do you personally think its important to add links in content?