Think of the two label types in terms of form versus function. Prime labels serve as form and branding; they are highly visual. Secondary labels provide functional details such directions, sizing information, care instructions, nutritional information, part numbers, patient information, shipping addresses, and so on; they are highly functional. Due to their utilitarian nature, they may be printed in black ink only with limited graphical elements. Black thermal printers are often used for printing secondary labels because they are fast and inexpensive. Industrial label printers produce fast, low resolution in mould labels that are durable and do not smudge and smear.

Despite their functional purpose, adding a splash of color or a company logo to a secondary label is often desirable. Manufacturers often use pre-printed color labels with low resolution black printers to create branded or colorful secondary labels with supplemental information and barcodes. Newer color printers for the secondary label market eliminate the need for using pre-printed label stock and quickly produce colorful secondary labels. For example, instead of boring black carton box labels, manufacturers can now create carton box labels with colorful pictures, logos, and branding as well as the traditional barcodes and product details. Color carton labels make the product easier to identify, more visually appealing, and more likely to capture consumer attention when sitting on product shelves.

Epson ColorWorks C3400-LT – This is an all-in-one unit containing the printer, a touchscreen, and integrated computer. The Epson ColorWorks C3400-LT is a standalone label printing kiosk capable of printing color labels on demand in a factory or manufacturing facility. It stores label designs by product, it takes minimal space, and it does not require a computer. Simply choose the desired product label on the LCD touchscreen and quickly print labels on demand.

Understanding the differences between prime and secondary labels allows you choose the right type of printer. If you need to print stunning prime labels on demand, the Primera LX900 color label printer is an excellent choice capable of printing brilliant four-color labels in resolutions of up to 4800 dpi. On the other hand, if you need to print secondary labels quickly and affordably, one of the new Epson ColorWorks printers will do the job beautifully.