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Understanding the YouTube algorithm in 2024

YouTube is one of the largest and most important social networks in the world due to the great potential that video marketing offers buy real youtube comment likes. However, as a private company, YouTube naturally pursues its own interests and does not reveal the details of its algorithm in depth. However, on the Kolsquare Influencer marketing blog, we share the latest news and trends to decipher the YouTube algorithm in 2024, allowing you to learn how to better market your content and thus increase your reach on YouTube.

KEY POINTS ABOUT THE YOUTUBE ALGORITHM
Common factors that influence YouTube's algorithm are: engagement metrics, dwell time, video relevance and quality, your upload frequency, and user behavior.
Use relevant keywords, thumbnails, and tags in your videos' metadata so YouTube understands what your video is about and who it's relevant to.
Promote your videos on social networks and encourage participation to increase their visibility, get more views and engagement.

HOW DOES THE YOUTUBE ALGORITHM WORK?
YouTube's algorithm is a complex formula that uses a variety of signals to rank content on users' home pages. This selection system considers elements such as the user's viewing history , view count, user interaction with the videos, quality, topics, content relevance, metadata, and video popularity.

And although it is not publicly known exactly how the ranking system operates, since YouTube's algorithms are the exclusive property of Google, it is known that various factors intervene to determine which videos are recommended to users in their playlists. These elements include the time spent on a video, different engagement metrics such as likes, comments and shares, the relevance of the video (including title, description, tags and search queries) , video quality (resolution and production value), and user behavior metrics, including click rate and session duration.

Below we offer you a detailed summary of the main parameters that the YouTube algorithm takes into account to offer recommendations to users:

Audience retention
YouTube's algorithm takes into account the combined time users spend on and with a video to evaluate the relevance of that content to others. YouTube considers watch time and average view duration as two of the most important factors in its algorithm. As a result, videos with higher retention are more likely to be recommended to viewers on their homepage and during navigation, as this indicates that the content is engaging and generally well received. Creators can improve time by creating engaging , longer videos that capture viewers' attention, provide value, and meet the expectations set by the title and thumbnail. To encourage viewing of one-minute videos, it is important to know viewers' preferences and create content that fits their interests.

Engagement Metrics
Engagement metrics such as likes, comments, shares, and subscriptions are also important factors that influence YouTube's algorithm. These metrics indicate viewers' satisfaction and interest in a video. Videos with higher engagement rates are more likely to be recommended to users. Influencers should encourage audience participation by liking , commenting, sharing, and responding to comments on their videos to foster a sense of community. Encouraging viewers to subscribe to your channel can also help you build a loyal audience and improve engagement metrics.

Relevance of video content and topics
YouTube evaluates the relevance of videos based on factors such as title, description, thumbnail, tags, topics, and users' search queries. Creators should optimize their video metadata by using relevant keywords in their titles, descriptions, and tags to increase their chances of being discovered or even appearing at the top of search query results, recommendations, and other search engines. search. Understanding your audience's search behavior and creating content that matches the most popular topics or queries can improve the relevance of your videos and increase their visibility on YouTube. However, it is important to avoid clickbait or misleading titles and descriptions, as they can have a negative impact on viewer satisfaction and engagement. At the same time, YouTube's algorithm penalizes misleading titles, as artificial intelligence ranks videos lower in searches.

Video quality
Video quality is another important factor for YouTube's algorithm. Higher quality videos in terms of resolution, production value, and user engagement are more likely to be recommended to users. Influencers should focus on creating visually appealing, well-produced videos that provide value to viewers. Investing in good equipment, optimizing video resolution, and improving production value can improve video quality and increase your chances of recommendation. Ensuring that videos load quickly, sound good, and are visually appealing can have a positive impact on viewer satisfaction and engagement . Note: Although the YouTube algorithm positively values ​​a regular upload frequency, quality should take precedence over quantity.

User behavior metrics
User behavior metrics, such as click-through rate (CTR) , are also important factors in YouTube's algorithm. A higher CTR indicates that viewers find the video title and thumbnail appealing and are likely to spend more time on your channel and YouTube in general after watching a video. Influencers can optimize their videos for better user engagement rates by creating attractive titles and thumbnails that accurately reflect the content of the video. Ensuring that the video provides value and maintains the interest of viewers throughout its duration can also improve session time and increase the likelihood of it being recommended to others.

WHAT IS THE YOUTUBE ALGORITHM 2024 LIKE?
As we have discussed throughout the text, YouTube is a popular video sharing platform that uses a complex algorithm to determine which videos are recommended to users and which are lost in the vastness of the network. YouTube's algorithm in 2024 is designed to offer viewers personalized video recommendations based on their interests, browsing behavior, and interaction patterns. It's important for creators to understand how the algorithm works to optimize their videos for maximum visibility and reach in the YouTube app.

HOW CAN I HAVE MORE REACH AND GET YOUTUBE TO RECOMMEND ME?
After having summarized the main performance metrics that the YouTube algorithm takes into account, we will now talk about the external and internal factors that allow you to increase reach by making your videos more recommended in this search engine, the most used in the world after Google .

Every day, people around the world consume billions of hours of video. Therefore, total viewing time or audience retention is a crucial factor for the YouTube algorithm. View time refers to the total duration viewers spend watching a video on your website or app. YouTube also uses time to determine the value and relevance of a video to viewers. Videos with a longer retention time indicate that the video is engaging, informative, and relevant to users. The longer the retention time, the greater the likelihood that the video will be recommended on the homepage of many people on the platform.

Influencers should focus on creating videos with two goals in mind: develop content that keeps users' attention and provide value throughout the duration of the material . Draw the audience in at the beginning of the video (often the first few seconds determine whether people will watch the content longer), meet the expectations set by the title and thumbnail, include calls to action such as cards on the end screens, and Making the video relevant to the target audience can contribute to greater stickiness.

It is also important to note that the total viewing time depends not only on the length of the video, but also on the quality of the content. Creators should avoid creating long videos that are irrelevant or low quality, as this can have a negative impact on viewer satisfaction and engagement . On the contrary, with the rise of short videos like on TikTok or Instagram reels , influencers and brands can turn to short YouTube videos.

HOW TO MAXIMIZE THE IMPRESSIONS AND RECOMMENDATIONS OF YOUR VIDEOS ON YOUTUBE?
Engagement metrics such as likes, comments, shares, and subscriptions are key factors for the YouTube algorithm. Videos with higher engagement rates are more likely to be recommended to users and even appear in the trending tab , as they indicate that the video resonates with the audience and provides value.

Influencers can encourage engagement by asking subscribers to share their video, encouraging them to leave a like, or simply responding to comments to create a sense of community . Asking viewers to subscribe to the channel can also help build a loyal audience and improve engagement metrics.

In addition, it is important to create content that matches the interests and preferences of the audience to maximize participation metrics. While it is true that sometimes achieving this can be a challenge due to the constant behavioral changes in the consumption habits of audiences, influencers must listen to the comments of their audience and create content that matches their expectations and interests.

1. Optimize video metadata
Video metadata , such as titles, descriptions, and tags, play a crucial role in video recognition and discovery on YouTube. Influencers should optimize and personalize their videos' metadata by using relevant keywords in their titles, descriptions, and tags to increase their chances of being discovered in searches and recommendations. Remember that the first sentence of the description is the one that will appear first in users' searches, so it must be interesting enough that it motivates them to play your entire video.

Understanding your audience's search behavior and creating content that matches the most popular search queries can improve video relevance and increase visibility on YouTube. However, as we already mentioned, it is important to avoid clickbait or misleading titles and descriptions, as they can negatively affect viewer satisfaction and engagement.

2. Improve video quality
The quality of the videos in terms of resolution, production value and user engagement is another crucial factor for YouTube's algorithm. High-quality videos are more likely to be recommended to users, as they show that creators have invested time and effort into creating valuable content.

Influencers should focus on creating visually appealing, well-produced videos that provide value to viewers. Investing in good equipment, optimizing video resolution, and improving production value can improve video quality and increase recommendation chances.

It is also important to ensure that the video is optimized for different devices and platforms, including mobile devices , since the majority of YouTube viewers access the platform through mobile devices.

3. Maintain a posting frequency
Although there is no magic formula that guarantees success on YouTube, creators who focus on creating quality content, engaging with their audience, maintaining a frequency of posting videos, and optimizing their videos can increase their chances of reaching a larger audience. and grow your channel.

Ultimately, the key to success on YouTube is creating content that engages audiences , provides value, and fosters a sense of community. By following the best practices and tips outlined in this guide and continually refining your content strategy, you can improve your chances of success on YouTube.

4. Keep up to date with YouTube algorithm changes
It's important to know that the YouTube algorithm is constantly evolving and what works today may not work tomorrow. Influencers and brands should stay up to date with algorithm changes and adapt their content strategy accordingly. To do this, regularly read the Kolsquare influencer marketing blog , where we will always inform you of the latest updates in the sector.

5. Use YouTube analytics
YouTube provides creators with a powerful analytics tool that can help understand audiences, track video performance, and identify areas for improvement. Influencers should use YouTube Analytics to gain insights into their channel performance and make data-driven decisions to optimize their content.

With YouTube Analytics , business accounts on this social network can track metrics such as view duration, engagement metrics, traffic sources, and demographic information, among others . By understanding your audience's behaviors and preferences, you can create content that is more personalized and interesting to them and improve your chances of success on YouTube.

Additionally, this YouTube Analytics tool provides you with information about the keywords and traffic sources that are leading users to discover and watch your videos. You can use this data to optimize the SEO of your videos and improve their visibility in YouTube search results.

6. Consider partnering with other creators and brands
Collaborating with other creators can also be a great way to increase visibility and reach on YouTube, as a partnership can help grow your audience naturally and add new viewers to the channel.

Influencers can collaborate in different ways , such as creating joint videos or featuring other creators in their videos. Collaborating with creators in the same niche or with a similar audience can help promote each other's channels and increase engagement.

Read also: How to improve your engagement rate on YouTube?

7. Don't limit yourself, advertise your videos on other platforms too
Promoting videos on other platforms can also be an effective way to increase the visibility and reach of your YouTube channel. Cross-promoting videos on social media platforms such as Facebook, Twitter and Instagram usually generate traffic in most cases by introducing the channel to new viewers and growing the audience. Also read on the Kolsquare blog:

How to understand the Facebook algorithm in 2024
The Pinterest algorithm explained
The LinkedIn algorithm in 2024
Master the TikTok algorithm
The Instagram algorithm : how does the platform classify content?

KOLs and brands can also promote their videos through email newsletters, blog posts, and other marketing channels to increase visibility and reach on YouTube.

Skin care products have grown to be an integrated part of daily beauty routines, supplying a wide range of benefits for maintaining healthy, radiant skin. From cleansers and moisturizers to serums and masks, these products are formulated with ingredients designed to deal with specific skin concerns and improve overall complexion. One of many key advantages of using skin maintenance systems is their power to cleanse and purify your skin, removing dirt, oil, and impurities that will clog pores and cause breakouts. Cleansers, specifically, help to eliminate makeup and environmental pollutants, leaving skin feeling fresh and revitalized.

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Along with hydration, many skin care products are enriched with antioxidants and vitamins that help to safeguard the skin from environmental damage and premature aging. Antioxidants such as vitamin C and E neutralize free radicals, which are unstable molecules that will damage skin cells and accelerate the aging process. By incorporating products containing antioxidants within their skincare routine, individuals can help to combat the consequences of sun exposure, pollution, and other environmental stressors, causing a more youthful, radiant complexion.

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Another advantage of using skin care products is their power to enhance the efficacy of other skincare treatments and procedures. As an example, utilizing a gentle exfoliating scrub can help to remove dead skin cells and improve the absorption of other products, such as for instance serums and moisturizers. Similarly, using a hydrating mask can help soothe and nourish skin after treatments such as for instance chemical peels or microdermabrasion, enhancing their results and minimizing downtime.