Did you know that most business owners market their business using 'default marketing'? Default marketing is where a business owner looks at what his competition are doing (or other types of businesses) and copies them. Why do we mistakenly believe that OTHER PEOPLE know more than we do? Why do we think that THEIR Social Media Marketing MUST be working (while ours isn't)...? And lastly, why do we think that the way we marketed a product or service twenty years ago will work the same way today in Social Media?
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