A coach is a trained and professional person who has knowledge, expertise, skills and experience related to the coaching process and tools related to it. Koch's skills include non-judgment skills, effective communication, effective listening, effective feedback, effective questioning, empathy, motivation, persuasion, and other specialized and practical skills related to the client's subject or his job.کوچینگ

Referent or Kochi: is a person who has a mental challenge or problem with himself or others in his personal, family, work or social life and turns to Kochi to solve it with the help of Kochi. This challenge can be a simple intellectual concern or a complex problem in business