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'P' stands for Plenty. Plenty of patients. Not "just enough" patients. We're talking about having a few too many, to keep you in constant motion. That's goal, and here is why...
From 1994 to 1998 I spent my time as a Combat Engineer in the Marine Corps. In the Marines, combat engineers get to play with all the fun stuff...explosives - C4, TNT, Dynamite, and any other type of substance that would go BOOM.
The reason I tell you this is because, as a Combat Engineer we had a saying. ?P equals plenty.? In reality Cheap Rashaan Gaulden Jersey , P actually equaled pounds of explosives to be used for any specific mission. Taking down trees, creating large trenches, or dropping a bridge, all had their separate equations, and all gave us P.
But in our world, there could be no ?fudge factor.? We could not risk having enough explosives to do the job, so our equations were built in such a way that would allow for an extra pound or two to assure the tree fell, the hole was deep enough Cheap Ian Thomas Jersey , or the bridge was destroyed.
In any business, the same should apply to customer acquisition. Anything you do should always have a built in factor of excess that will provide you with just a bit more business than you can handle.
P should always equal plenty.
Let?s be honest, any time there is no patient in your chair, you aren?t making any money. When the hygiene chair is empty, no income. And when no new patients are coming in, your future production, and income are in jeopardy.
So why would you settle for ?just enough? marketing?
Many dentists rely on one source of marketing to achieve their desired new patient flow. They have a newsletter, or one postcard campaign Cheap Donte Jackson Jersey , or a TV commercial, but not all three.
One of our clients had a great television commercial as his only source of new patients. It was pulling good numbers (9-12 new patients) each month, and was the sole marketing strategy of the practice.
The practice was good, full schedule, plenty of patients, until... The cable company moved all the channels around. Now, instead of placement on a channel between two large networks, the commercial aired on a channel high up in the listings. Nobody even clicked past it anymore Cheap DJ Moore Jersey , let alone viewed it.
With ?just enough? marketing, that is the problem, you have no backup plan. Nothing to assure your new patient flow, should your current new patient source dry up.
In other words, make sure, if your suspenders fall off, your belt keeps your pants up.
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