Search engine optimization is the process of improving a website's visibility on search engines like Google. By optimizing content, using relevant keywords, and enhancing site structure, businesses can attract more organic traffic. High-quality backlinks, mobile optimization, and fast loading times also play crucial roles. Effective search engine optimization ensures your website ranks higher, reaching your target audience more efficiently, leading to increased engagement and conversions. Proper SEO not only boosts online presence but also builds credibility and trust with users, making it a vital component of any digital marketing strategy.