The integration of IoT in retail is transforming how businesses operate by improving inventory management, enhancing customer experience, and streamlining operations. Retailers can leverage IoT to track inventory in real-time, allowing for better stock management and reducing losses. IoT in retail also facilitates personalized shopping experiences through smart devices, which collect data on customer preferences and habits. Additionally, IoT in retail can enhance supply chain efficiency by providing real-time insights into the movement of goods. With these advancements, businesses are better equipped to meet customer expectations and optimize their operations.