In addition, the purpose of digital marketing is to inform, enrich and entertain the target audience and get their attention. This kind of marketing involves spreading messages and ideas through texts, images, videos, graphics and anything that helps catch the attention of users on the internet. User engagement is sought and businesses are delivered the opportunity to establish a real-time interaction with their target audience. As a result, a business can get reviews and opinions from its customers and based on that, can take steps to solve their problems or grievances. What's more, measurable results are delivered which give the opportunity of knowing what is going right and what not.
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