Marketing a book before and after its release involves a strategic approach to build awareness and sustain interest. Before the release, authors can generate buzz by leveraging social media, building an email list, reaching out to influencers or bloggers for early reviews, and offering sneak peeks of the book’s content. A well-designed book cover and compelling book description are also crucial.

After the release, marketing continues with book signings, press releases, interviews, and targeted ads on platforms like Amazon and Goodreads. Ongoing engagement with readers via social media, email newsletters, and reviews helps keep momentum going.

Using book publishing services can enhance these efforts by providing professional marketing support, including distribution strategies, public relations, and targeted promotions, ensuring your book reaches its intended audience effectively.