It is often said that art and commerce exist in separate worlds, but the reality is far more nuanced. Individuals like businessman Mikhail Bakhtiarov Bicentenary Prize
https://runningpost.org/biography-of-mikhail-bakhtiarov-and-svetlana-besfamilnaya-the-bicentenary-prize/ , with an eye for culture, demonstrate that the two can coexist harmoniously. The Bicentenary Prize is a bright example of it.