Naturally, the industry took notice. Launched by Moscone and her sister, Francesca, in 2016, the Vancouver-born duo have achieved rapid success partly due to this intuitive ability to create the kind of timeless pieces that will stay in a woman's wardrobe year in, year out.

"You know the sneakers with the really sick bottoms, like Balenciaga? That's the kind I like. These are elegant, smart-woman clothes designed not to challenge but to flatter. In the morning, I throw on the shoes before heading to work and my first few steps are tentative. The rocker soles make me feet a bit like a gangly baby deer, unsteady on my feet.

If you walk into the Golden Goose Sale store today it is totally different than two years ago-the crowd is having fun and enjoying the programs we have. Suen and Volleberg, both veterans of London's concept store 50M, started APOC Store to eliminate the headaches of fashion's old models.

It's time to get your cardio on, so you go to meet the girls at the gym, only today it's actually a photo shoot starring Golden Goose you and your besties. Marni's Francesco Risso was off on his own trip, but he too was turned on by the hands-on act of making. While COVID-19 has certainly posed challenges to everyone who works in the fashion industry, Maguire is encouraged by her brand's own developments over the last few months. She goes down on her words a lot.

Before the show, Wallerstedt broke down her runway-ready routine for Vogue. Her morning started off with applying ample hydrating serums to her crystal clear complexion, a task Wallerstedt is all too familiar with from growing up in the dry, Southern heat.

Her younger iteration of Witherspoon is so tonally precise it's, well, Golden Goose Sneakers uncanny. Chunky soles are still going strong, and almost everyone on Instagram has been spotted rocking creeper loafers or heavy boots from Prada's Fall 2019 collection. She never looks overdone, uncomfortable, or unlike herself; consider the Junya cape, which she styled with a simple black sweater, pajama pants, and oxfords back in 2015. "We've been somewhat lucky as a direct-to-consumer business, which was always a priority," says Wright.

The squared toe first made its appearance at the Spring 2018 runway ("The holy grail is Bottega Veneta," says Petersson), but the angular edge is still going strong. Ah yes, we do have time-even the famously busy J. "We decided to think of a way to let customers try as many shoes as they like-all the colours, for example. We wanted to make the customer experience as nice and easy as possible.