Will US consumers warm up to 'heat-not-burn' tobacco?
A new tobacco product that’s already popular overseas could overtake e-cigarettes in the United States.To get more news about HNB, you can visit hitaste official website.
New research from San Diego State University predicts that “heat-not-burn” tobacco products could soon be flooding American markets.
The authors warn that policymakers, anti-tobacco advocates, and the health care community need to be prepared for action when the products arrive.Heat-not-burn tobacco products are the latest iteration of electronic smoking.
Unlike e-cigarettes and vaporizers, they don’t rely on a nicotine-infused liquid (“e-juice”).Instead, they use actual tobacco that’s heated to roughly 570°F (299°C) using a battery-powered heating element.
The tobacco is kept below the temperature of combustion, creating an inhalable aerosol.Heat-not-burn products are currently unavailable in the United States.They are for sale in a series of test markets in Europe and Asia. The most robust market is in Japan, where they’ve been available since 2014.However, the product must undergo rigorous review because it’s being brought to market as a “modified risk tobacco product.”
Modified risk tobacco product (MRTP) is a designation given by the FDA that refers to “tobacco products that are sold or distributed for use to reduce harm or the risk of tobacco-related disease associated with commercially marketed tobacco products.”
To achieve this designation, an applicant must demonstrate that the product has the ability to “significantly reduce harm” and disease related to tobacco.It must also benefit overall health on a population level, accounting for individuals who don’t use tobacco products.