Activision's (ATVI) New World of Warcraft Game Creates Record
Activision Blizzard ATVI recently revealed that Blizzard Entertainment’s World of Warcraft: Shadowlands has become the fastest-selling PC game. Since its launch on Nov 23, the company has sold 3.7 million units of the game globally, setting a new all-time record.To get more news about
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The record for the industry’s the fastest-selling PC game was previously held by Blizzard’s Diablo III, which sold more than 3.5 million copies during the first 24 hours of its release.
Notably, the company benefits from the increased player engagement across the World of Warcraft franchise. Moreover, total player time in the game so far this year has nearly doubled compared to the same period last year.
Additionally, Activision announced that the franchise has hosted its highest number of players on monthly or longer-term subscriptions in the months leading up to the game’s release and the time since its launch.Activision, along with its Zacks Toys - Games – Hobbies industry peers Take-Two Interactive Software TTWO, Nintendo NTDOY and Glu Mobile GLUU, is a major benefactor of the ongoing elevated demand for video games.
Coronavirus-led social distancing practices have confined people to their homes. Therefore, demand for video streaming and gaming has bolstered during the pandemic. Per NPD, consumer spending on video games in the United States is expected to reach $13.4 billion in the holiday period, reflecting growth of 24% year over year.
Notably, Activision’s shares have surged 41.7% year to date, compared with the industry’s rally of 26.7%. Shares of Glu Mobile, Take-Two and Nintendo have returned 57%, 50% and 41.6%, respectively.