Email hygiene entails cleaning out inactive (cold) email subscribers from your future email marketing campaigns and keeping your remaining list warm with healthy email sending habits. Performing email hygiene regularly will ensure you are only emailing the people who truly want your messages—which also helps you avoid your email being marked as spam.
Email service providers (ESPs) have become smarter and more attuned to what recipients want to receive in their inbox. This means a clean list is a must when it comes to getting your emails delivered to your subscribers’ inboxes. ESPs are digging in deep into the emails you’re sending and the engagement recipients are having with those messages.
This blog contains the
top 10 email verification tools and email hygiene habits that will keep your list squeaky clean, keep your small business off of the spam lists, and ensure your marketing emails are delivered
and opened.
This post was edited by Marcus G at November 20, 2021 6:37 AM MST