On Wednesday https://www.thetopsneaker.com/nike-free-women , Facebook's suite of apps — Facebook, Instagram, Messenger and WhatsApp — experienced a wave of global outages, throwing users and marketers into a state of confusion.The company confirmed via rival platform Twitter that the outages weren't the result of a cyber attack, but problems continued into Thursday morning in some areas, according to a status page for Facebook developers, which listed the issues as ongoing for 22 hours as of 10:30 a.m. EST. Instagram said that it was back up and running around 1 a.m. EST.While a minor inconvenience for most users, the disruption could cause brands and retailers to lose valuable business Womens Nike Flywire , as Facebook and Instagram comprise an ever-greater share of marketing budgets. Instagram's ad sales alone are forecast to reach $7.7 billion this year and $10.2 billion in 2020, according to digital market research firm eMarketer. The platform announced in June 2018 that it had hit the 1-billion-user mark. (Overall, Facebook is expected to pull in $24.2 billion in ad sales in 2019 and $27.4 billion in 2020.)The website tracker DownDetector showed that the problems were concentrated on the East Coast of the U.S. and Western Europe, with some users in South America and the Philippines also affected.For brands that rely heavily on the platforms rather than owned websites and email marketing lists, outages can be costly. While Facebook said that it is investigating the situation, “including the possibility of refunds for advertisers" who could not access its ad-buying platform, there is still a day's worth of lead generation, traffic and engagement that can't be recovered. And for many companies Nike Flyknit Womens , Instagram represents their biggest community: Nike is among the most followed brands on the app with 85.7 million, while Adidas has 23.3 million.For direct-to-consumer names, the platform is also a key hub for connecting with customers. Brands like Allbirds, Veja and Rothy's have leveraged the app to amass hundreds of thousands of followers and millions of dollars in sales. (Web Smith, founder of the e-commerce newsletter 2PM, joked on Twitter that the outage likely sent thousands of DTC brands into a tailspin.)/twitter.com/web/status/1105935891229339648Many marketing insiders took the opportunity Wednesday to call out the importance of diversifying among various channels rather than relying on one or two platforms that are ultimately out of any individual brand's control.Want more?Is Instagram Building Its Own Shopping App?How the New Facebook Algorithm Will Affect Shoe BrandsInstagram's New Video Format Promises to Be Fashion's Next Social Media Obsession Sneaker Politics is expanding.Storeowner Derek Curry confirmed with FN that he is opening a new Sneaker Politics location in Dallas. The store is scheduled to open in the summer.The 3,400-square-foot store, located at 2822 Main St. https://www.thetopsneaker.com/nike-air-women , will sit in the city's popular Deep Ellum entertainment district. It will be surrounded by several other cool destinations such as BrainDead Brewing, baseball bat company Warstic (co-owned by White Stripes frontman Jack White) and a skate shop that's new to the district, The Point.“If you go on the weekend, it’s hard to get an Uber to even drop you off on the street we’re on because there’s so many people walking and hanging out," Curry told FN.While scouting possible storefronts in Dallas, Curry said locals recommended checking out Deep Ellum, an area he admitted to falling in love with upon his first visit. While making his rounds, he noticed there were no major boutiques nearby Womens Nike Air Max , but almost everyone was wearing great sneakers."I asked everyone, ‘Where did you get those?’ Everyone was telling me different websites or StockX," Curry said. "I was like, 'There’s nothing here, but everyone wants the product. There are no sneaker boutiques that have top-rated product.' There was a void in the Dallas market."What also encouraged Curry to open in Dallas is being in an area that's in the know when it comes to kicks, a new experience for the storeowner."When I opened stores in Louisiana, we had to educate the customer most of the time. But it seems like Dallas is already up on sneakers," Curry said. "They were talking to me about Acronym [Nike] Prestos and different brands. And a lot of the kids I spoke with knew about [Sneaker Politics] already."Although he's opening a Sneaker Politics store in Deep Ellum https://www.thetopsneaker.com/nike-zoom-women , he said he has no plans to open another Regime store, his high-end banner, in the district. (Curry opens Regime doors in cities with existing Sneaker Politics locations.) He said he would, however, consider opening a Regime storefront somewhere else in Dallas.Curry has Sneaker Politics doors throughout Louisiana (Lafayette, Baton Rouge and New Orleans) and one in Austin, Texas. He also has a Regime door in Lafayette.Want more?Why Louisiana's Favorite Sneaker Boutique Is Crossing State LinesKyrie Irving's Next Nike Shoe Revisits His College Basketball DaysAdidas Announces Equal Pay Bonuses for Women's World Cup Winners