导出博客文章TOKYO -- How much did Nintendo pay to land that dream marketing opportunity at the Rio Olympics closing ceremony, where Japans prime minister popped out dressed as the red-hatted plumber Super Mario?Zero.
Deion Sanders Jersey .The Japanese video game maker behind Pokemon and Zelda got the coveted stage that corporate sponsors pay millions for after they were approached by those creating the festivities for cooperation, not the other way around, says Nintendo Co. spokesman Yasuhiro Minagawa.I want to make that clear. We did not pay, he said in a telephone interview. And we are not going to become Olympic sponsors either.Prime Minister Shinzo Abes emergence in a Super Mario costume was the highlight of the handover section for Tokyo, the host of the 2020 games.The segment was so favorably received in Japan as surprisingly playful and tasteful, given the staidness usually associated with Japan Inc., that Abe earned a new nickname, Abe-Mario.Tokyo city official Masahiro Hayashi said Japans top advertising company Dentsu Inc. was tapped to produce the handover segment, with a total budget for the Rio Olympics and the Paralympics of 1.2 billion yen ($12 million).He refused to say how much Dentsu was paid, or give other details.The city of Tokyo and the organizing committee are under intense pressure to trim costs, which have ballooned over the years, partly because of the weakening yen but also because planning fiascos, such as decisions to redo designs for both the main stadium and the Tokyo 2020 logo.Organizing committee spokesman Motoki Okumura would not give details of the spending for the closing ceremony. Dentsu also declined to comment.Top Olympic sponsors pay millions of dollars to the IOC for permission to promote their brands to a massive global audience. Nintendo just did it for free. With Japans prime minister as their pitchman. Easily the marketing coup of the Rio games, said Bob Dorfman, a sports marketing analyst and creative director at Baker Street Advertising of San Francisco.Purists might feel the commercial branding was a bit overdone, and argue for other ways to promote Japanese culture, according to Dorfman, who has lived in Japan.But gaming and anime are certainly major aspects of modern Japan, and Mario is a universal icon. As someone who doesnt take sports or the Olympics too seriously, I found the whole thing pretty funny and entertaining, he said.---Follow Yuri Kageyama on Twitter at
https://twitter.com/yurikageyamaHer work can be found at
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http://www.cheap49ersjerseysauthentic.com/ . -- Ohio States Urban Meyer has never had any issue acclimating to the biggest stages in college football. COLUMBIA, S.C. -- Alaina Coates thinks she and post partner Aja Wilson have picked up right where they left off -- and thats a bad sign for No. 3 South Carolinas opponents.I pretty much feel like were back to where we were, Coates said.Theyd get no arguments from Maine after the Gamecocks ran off to a 79-42 victory on Monday night in the Basketball Hall of Fame Womens Challenge.The 6-foot-5 Wilson had 14 points on 7-of-8 shooting while 6-4 Coates had 12 points and 14 rebounds. The two did about whatever they wanted most of the way against the undersized, young Black Bears (2-3).Theyre good, Maine coach Richard Barron said. What else can you say?The Gamecocks (3-0) used their defense to make quick work of Maine, starting on a 15-0 run, then outscoring their opponents 13-0 to open the third quarter. South Carolina eventually grew the lead to 41 points in the final period.Freshman Mikiah Herbert Harrigan, at 6-2 the primary post backup for Wilson and Coates, added 13 points on 5-of-8 shooting and picked up eight boards.South Carolina coach Dawn Staley said when Coates and Wilson play with efficiency and speed, it helps in teaching Herbert Harrigan the right way to play.When she sees our two bigs clicking like that, it kind of becomes contagious, Staley said. She had a pretty good basketball game.The Gamecocks outrebounded Maine 42-27 while Wilson had four of their five blocked shots. Coates swatted away the other.South Carolinas two high-profile transfers, Kaela Davis and Allisha Gray, also finished in double figures with 10 points each. Julie Brosseau had 11 points, including three 3-pointers, to lead the Black Bears.BIG PICTUREMaine: The Black Bears opened with a surprise win at Purdue, but lost for the third time in the past four games. They dont have the size to match up with teams like No. 7 Mississippi State (a 44-point loss on Nov. 12) or the third-ranked Gamecocks. But Maine, which starts four freshmen, showed off some shooting touch in a 59-43 win over St.
Terrell Owens Jersey. Peters on Sunday night. Laia Sole, who scored 16 points in the St. Peters win, was named the American East rookie of the week for the second straight time this season.Whats it like starting four freshmen? Its a little bit better than starting five, Maines Barron said.South Carolina: The Gamecocks wont go wrong going inside this season to Wilson and Coates. Coates had 10 points and 12 rebounds by halftime to collect her second double-double of the season and 44th of her career.POLL IMPLICATIONSSouth Carolina will have one more tune up on Tuesday night before things get serious when it faces No. 4 Louisville on Sunday. Lose that one and count on the Gamecocks to tumble from the top five.YOUNG GAMECOCKSAfter taking its big lead, South Carolina played several young players in the final quarter like Herbert Harrigan, Victoria Patrick, Araion Bradshaw and Tyasha Harris, all freshmen. Staley said the group has to get experience because the Gamecocks have only four juniors or seniors returning with significant experience Wilson, Coates, point guard Bianca Cuevas-Moore and guard Tiffany Davis.We may need the young players at some point this season, Staley said.STREAK ENDERWilson set a school record on Sunday night, going 14 of 14 from the foul line in defeating Hampton 92-38. Could Wilson keep it going? No as she missed her first free throw against Maine and finished 0-2 at the line.UP NEXTMaine takes on Hampton here at the Colonial Life Arena on Tuesday night as part of the Naismith Memorial Hall of Fame Challenge.South Carolina finishes a three-game homestand on Tuesday, facing St. Peters as part of the Naismith Memorial Hall of Fame Challenge.
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