What Is the Amazon Flywheel? The amazon flywheel  is a business model and concept developed by Amazon to help e-commerce businesses succeed. This model revolves around the idea of a circular or flywheel-like motion, where each part of the business contributes to the overall momentum and success of the company. It's a powerful tool to help businesses grow, and is often used by successful e-commerce businesses on Amazon.

The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages customer experience to drive traffic to the platform and third-party sellers.

What Is the Amazon Flywheel?