In spring of 2020, Instagram released a new feature called Instagram Guides, giving select accounts a way to repurpose existing content centered around recommendations and tips for well-being. Since then, Instagram has expanded Guides across the platform, opening them up to all users and making it easier for brands and businesses to use them as a part of their social media and content strategies. Here’s everything you need to know about Instagram Guides!Get more news about guide post set manufacturers,you can vist our website!

What Are Instagram Guides? Instagram Guides are a feature that allows users to easily discover and share recommendations, tips, and other content from individual creators, small businesses, or brands. Using a combination of text and visuals, Instagram Guides resemble list-style blog posts and help you create in-depth content for your followers. While they appear in their own tab separate from your main feed, they can be discovered on the Explore Page or through Instagram Stories and direct messages. Creating Instagram Post Guides is simple, and you can even repurpose existing content when creating one. Think of this Instagram Guide as a collection of posts on the same topic—like furniture and decor retailer West Elm’s “Table Inspiration” Guide. Post Guides can be used to present step-by-step how-tos, answer frequently asked questions, or simply provide additional information on a topic of interest for your audience. Once you’ve selected the posts for your guide, add an engaging title and description to give your followers additional context.

If you want to promote products, announce a new collection, or create a gift guide, Instagram Product Guides are a great option. You can only feature items listed in Instagram Shop, which means you’ll need to set up a Shop for your business if you haven’t already. This also makes it easier to create guides for your own products and even be featured in posts that other Instagram users make. The “Shop Local: Santa Fe Guide” from @simplysantafenm demonstrates how Product Guides can engage an audience on a personal level by providing context for how various products might fit into a lifestyle.

Instagram Places Guides are created using public posts made with a location tag. These Guides can serve as part of a hyperlocal marketing strategy, highlighting popular local businesses like hotels, shops, bars, and restaurants. Additionally, Places Guides can be used to share vacation and travel ideas, as with travel journalism account @hotelwhisperer’s “8 Luxurious South African Escapes.” Once you’ve selected which posts to include in your Guide, you can add interesting headers and descriptions to give your followers more context as to why you chose each place.