In the last five years, most firms have been working towards increasing their fleet measurements and raising the level of profitability. Enterprise currently the company with the biggest fleet in the US has included 75,000 cars to its fleet since 2002 which help increase their amount of features to 170 at the airports. Hertz, on the other give, has added 25,000 vehicles and broadened its global presence in 150 counties in place of 140 in 2002. Additionally, Avis has increased their fleet from 210,000 in 2002 to 220,000 despite new financial adversities. Through the years after the financial downturn, though many companies through the duration of the were struggling, Enterprise among the industry leaders have been growing steadily. For example, annual revenue reached $6.3 in 2001, $6.5 in 2002, $6.9 in 2003 and $7.4 million in 2004 which translated in to a development charge of 7.2 % a year for yesteryear four years. Since 2002, the industry has begun to regain its ground in the sector as overall revenue grew from $17.9 billion to $18.2 billion in 2003. According to business analysts, the higher days of the rental car market have however to come. Over the span of the following a long period, a is estimated to see accelerated development appreciated at $20.89 billion each year subsequent 2008 "which equates to a CAGR of 2.7 % [increase] in the 2003-2008 period.”
Circulation
In the last few years the rental vehicle business has built a lot of progress to facilitate it distribution processes. Nowadays, there are around 19,000 rental places containing about 1.9 million rental vehicles in the US. Because of the significantly ample amount of car rental locations in the US, proper and tactical approaches are taken into consideration in order to ensure correct distribution throughout the industry. Circulation takes place within two interrelated segments. On the corporate market, the cars are spread to airports and resort surroundings. On the leisure segment, on another hand, cars are spread to company held features that are conveniently situated within many major roads and metropolitan areas.
Previously, managers of rental car organizations used to depend on gut-feelings or instinctive guesses to produce conclusions about how many cars to possess in a certain fleet or the utilization level and efficiency standards of maintaining certain cars in one fleet. With that system, it had been very difficult to steadfastly keep up an amount of stability that will meet consumer need and the desired level of profitability. The circulation method is rather simple through the entire industry. In the first place, managers must determine the amount of cars that must be on catalog on a regular basis. Must be really visible problem arises when a lot of or insufficient vehicles are available, many car rental companies including Hertz, Enterprise and Avis, make use of a "pool” which really is a group of separate hire facilities that reveal a fleet of vehicles. Generally, with the pools in place, rental places work more efficiently given that they reduce the risk of reduced inventory if not remove rental vehicle shortages.
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Industry Segmentation
Most companies throughout the chain make a gain based of the type of cars which are rented. The rental cars are categorized into economy, lightweight, intermediate, advanced and luxury. One of the five categories, the economy sector yields the absolute most profit. As an example, the economy segment on it's own is responsible for 37.7 percent of the total industry revenue in 2004. In addition, the compact phase accounted for 32.3 % of over all revenue. The remaining portion of the other groups addresses the rest of the 30 percent for the US segment.