In China, there is a high replacement demand for white goods and small appliances. Whereas, the major kitchen appliances market is witnessing a higher demand for new products. Premium white goods are being increasingly adopted by consumers.The refrigerator and washing machine markets are majorly supported by the trend of premiumization. Air conditioner segment dominated the Chinese home appliances market due to high export and domestic demand of AC.
To further boost home appliance consumption, China has introduced incentives to encourage consumers to replace old home appliances and electronics with greener and smarter alternatives, according to a guideline issued by the State Council in August this year.The
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In China, there is a high replacement demand for white goods and small appliances. Whereas, the major kitchen appliances market is witnessing a higher demand for new products. Premium white goods are being increasingly adopted by consumers.The refrigerator and washing machine markets are majorly supported by the trend of premiumization. Air conditioner segment dominated the Chinese home appliances market due to high export and domestic demand of AC.
