Google EAT Criteria Measurement to Improve Organic Results

After evaluating the quality standards of the websites, Google has introduced ‘E-A-T’ in 2018. With the help of this update, Google has introduced three important pillars of website evaluation. In these three pillars of a website evaluation, there comes expertise, authoritativeness and trustworthiness of the website’s content. Google has also included these three things in the Quality Rater guidelines. According to these guidelines, the websites should produce the best quality content. For example, if your website is relevant to medical, you should post the content by getting help from medical professionals. After meeting the E-A-T requirements of Google, you can improve organize results of your website. Here, we will discuss Google E-A-T criteria measurement to improve organic results.

Expertise:

No doubt, the non-experts and experts both can publish content on their websites. In recent years, Google has taken many strides to devaluate the content of non-experts. For example, if you want to provide investment suggestions to people, you should have enough experience about it. Due to the lack of experience, you may misguide the people. Similarly, if you don’t have a medical background, you can’t provide the best suggestions to people about the use of medicine. Google is also applying the same concept in the SERPs. If you want to improve organic results, you should show Google that you have expertise in this subject. Google is implying these rules because Google wants to eliminate misinformation from its platform.

If you are providing medical, financial or legal advice to the people, you will have to show expertise in your subject area. For example, if you want to get medical help from Google, it will show the profiles of the professionals. When you will review these profiles, you will get clear information about the credentials, education and experience of the medical experts. This thing will show Google that a certified expert has published this post. That’s why Google will improve organic results of this post. To determine the credibility of the authors, Google can also gather data from the public. For this reason, Google can use tons of information streams. Therefore, you should try to show Google that you have enough expertise to talk about this topic. You should try to create easy-to-find and clear credentials on the web.

Authoritativeness:

Along with showing expertise, you should also show authority. It means that you will have to show Google that how people perceive the information. There are various ways to build the authority of the content. For example, if a piece of content is receiving links from high-quality websites, Google will consider it as authority content. Similarly, the mentions of the content may also increase the authoritativeness of the content. After increasing the authority of content, you can also improve the organic results of your website. If you are selling products or services on your website, you can also increase the authoritativeness of your website from online reviews and testimonials. When you will work on building the authority of your website, Google will consider that people like your website. As a result, it will improve the organic results of your website.

To improve organic results, you can measure the authoritativeness of your website based on various factors. First, you should check the inbound links of your website. To increase the authoritativeness of your website, you should try to get these links from high-authority websites. Secondly, you should also check the mentions of your brand. To check the mentions of your brand, you can use various tools. In these tools, there comes BuzzSumo and Brandwatch etc. Thirdly, you should also consider the shares. If lots of people are sharing your web pages, Google will consider that it is valuable for them. As a result, it will improve organic results by improving its authority. At last, you should also check the branded search volume of your website. It will also indicate the authority of your website.

Trustworthiness:

Told by a dissertation help firm, no doubt, expertise and authoritativeness can improve organic results of your website. Anyhow, if your website is facing a lack of trustworthiness problems, it will also kill its ranking. If you want to build the trustworthiness of your website, you will have to consider lots of factors. You will have to consider these factors both in terms of sentiment and accessibility. For example, you should try to get positive reviews from high authority websites. On these websites, there comes Google My Business, TripAdvisor and Facebook etc. To get these positive reviews from the people, you will have to focus on the best quality of the content. If you will try to scam people, your website may lose its trustworthiness. As a result, you can’t improve organic results of your website.

Along with getting positive reviews, you should also focus on some other things. First, you should list the contact information. When you will list the contact information, you can provide easy access to the people to get in touch with others. Secondly, you should try to create a listing on Google My Business. After creating a listing on Google My Business, you should associate the physical address of your company. Thirdly, there are some terms and conditions of your business website. You should add these terms and conditions on a page on your website. Fourthly, you should increase the security of your website by adding HTTPS protocol on your website. Fifthly, you should also share a clear privacy policy on your website. At last, if you are selling products and services, you should enable secure transactions on your website.

No doubt, the above-mentioned things are important to improve organic results of your website. Along with these things, you should also focus on some further things. First, you should optimize your website for search intent. To optimize your website for search intent, you should clearly understand the needs of the audience. Secondly, you should focus on improving the content quality. To improve the content quality, you should use descriptive headlines; provide genuine value and much more. Thirdly, you should also display the credentials. At last, you should also try to expand authority across the web.