Here are some best practices for caring for and maintaining cotton terry towels:

1. Washing:
- Wash terry towels separately from other laundry, especially items with zippers or hooks that can snag the loops.
- Use a gentle, bleach-free detergent and avoid fabric softeners,  cotton terry cloth towel which can coat the fibers and reduce absorbency.
- Wash in warm or hot water to help kill bacteria and remove dirt and oils.
- Avoid over-washing - aim for 1-2 times per week for frequently used towels.

2. Drying:
- Tumble dry on low heat to prevent excessive wear and maintain softness.
- Consider air-drying occasionally to help towels last longer.
- Remove towels from the dryer while still slightly damp to avoid static cling.

3. Folding and Storage:
- Fold towels neatly and store in a cool, dry place to prevent mildew.
- Avoid storing in airtight containers, which can trap moisture.
- Rotate use of towels to distribute wear evenly.

4. Maintenance:
- Periodically wash towels with baking soda or vinegar to remove built-up detergent residue.
- Fluff up the terry loops by running a clean, dry rubber glove over the surface.
- Consider replacing heavily worn or thin towels to maintain maximum absorbency.

Following these tips will help keep your cotton terry towels soft, fluffy, and long-lasting. Proper care is key to getting the most use out of your towels.