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As for what that means? The beauty powerhouse will remove the word ‘normal’ from all packing and messaging on beauty and personal care products. That’s not all the though, Unilever will also refrain from altering a model’s shape, size or skin color in post-production for campaigns and photo shoots as well as strive to be more inclusive in their casting. This will mean products like Dove Essential hand cream will see this change, as well as products from their other beauty and personal care brands such as Lynx, Sure and Vaseline. Hannah Cleland, consumer analyst at GlolbalData, said Unilever’s restructure should pave the way well for innovation in beauty, wellbeing and personal care, particularly at a time where issues like inflation continued to impact business, for Unilever and the rest of industry.