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- First Name Michelle
- Last Name Campbell
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- About Me This study forms a theoretical basis for further research of software product management problems. The problems can be analyzed for mutual relations, coexistence, hierarchy, causality, etc. The solutions to these problems might be searched for and could be further evaluated for their effectiveness and effort. Additionally, the problems and solutions might be studied in different contexts of applicability such as company size, product type B2B, B2C, and product lifecycle phase. Finally, a ranking of solutions might be elaborated. Product managers have got their work cut out for them. Spread between product development, product planning, user research, road mapping, and product lifecycles, product managers often have a lot on their plate. But responsibilities can shift a bit when team makeups and practices shift. For instance, if the team isn’t doing Scrum say, they’re doing kanban or something else, the product manager might end up doing the prioritization for the development team and play a larger role in making sure everyone is on the same page. On the other hand, if the team is doing Scrum, but doesn’t have a product manager, then the product owner often ends up taking on some of the product manager’s responsibilities.
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