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• Hitcents Goes to ChinaJoyIn another whirlwind trip across the...MásHitcents Goes to ChinaJoyIn another whirlwind trip across the world, Hitcents was able to make a stop at ChinaJoy 2014 in Shanghai last week. ChinaJoy is one the largest game festivals, with over 250,000 people in attendance. For Hitcents, it was an exciting week full of meetings with key partners and networking events to broaden our opportunities.The highlight of my week came as I was given the honor of presenting at ChinaJoy. I spoke about “Exploring Intellectual Property Based Monetization Gains With Mobile Gaming” and used our experiences at Hitcents as a reference point. I discussed exploring Intellectual Property opportunities and the complications that come with acquiring that Hollywood IP.IP offers numerous benefits which are advantageous in the mobile gaming market. Due to the established popularity of a particular IP, advertising costs are often drastically reduced. Many IPs, such as those associated with the Hollywood entertainment industry, often come with an existing fan base, which...  Menos
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