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Surge Pricing: What You Need To Know As A Consumer

Surge pricing, also known as dynamic pricing, is a practice employed by various service providers, particularly in the transportation and hospitality industries. As a consumer, it's crucial to understand that surge pricing involves the adjustment of prices based on demand, typically during peak hours or high-demand periods. This can affect services such as ride-sharing, food delivery, and hotel accommodations. While surge pricing aims to balance supply and demand, it can lead to significantly higher costs for consumers during busy times.

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