Did you know that Facebook Marketplace has become one of the most profitable channels to sell your products? It is, without a doubt, an alternative for entrepreneurs, SMEs or any business that wants to boost its sales. But what makes it different from other channels? You might think that Facebook advertising offers the most benefits, but let me tell you that Marketplace posts have a much longer lifecycle.
Due to its great potential, I am going to put together below the best tips so that you can make the most of this channel and your sales are a success.
Benefits of selling on Facebook MarketplaceThere are 4 benefits that make Facebook Marketplace stand out from other channels:
The life cycle of publications. Posts that are published in Marketplace will appear visible to the user for a much longer time
real comments facebook. While for example on a Facebook page, time is more limited.
Sort products by geographic proximity. Marketplace organizes products according to the geographic location it shares with the potential customer. Although there is also the option to expand that radius.
Searchability . This is linked to the optimizations of your publications. The better optimized they are, the better you will be found. In fact, this will extend the life cycle of your products.
Better interaction with your clients. Through a private chat, buyer and seller can interact and build a much closer relationship.
Tips to increase your sales with Facebook MarketplaceAfter seeing all its advantages, you will surely want to try one of the top marketplaces of the moment. But first, I leave you a series of tips and recommendations that will help you achieve your sales goals and stand out from your competition.
1. Research which products are the best sellers on Facebook
Do an analysis on the platform to find out what is selling the most. To do this, check the categories to find out what those products are.
On the other hand, Marketplace also gives you personalized suggestions, according to the preferences of each user. This will undoubtedly help you make more successful advertisements.
2. Add quality photos of your products
If there is something that stands out on Marketplace Facebook, it is the option to upload up to 10 images of the product. Try to take good photos that have adequate framing, good light and show all the details when required, because this is what will make the difference. And don't forget that the size should not be less than 600 pixels .
An extra tip I'll give you is that certain items, especially fashion and jewelry, sell better if you take the photos with models.
3. Select the appropriate category of the product you want to sell
Choose the category that best fits your product. For example, if you want to sell a car, there is a specific category of “automobiles.” Many forget this and it is key to being found on the Facebook Marketplace.
4. Use keywords in the title and description
Another essential point for the user to find your product quickly. To do this, keep in mind:
Research the words your potential customer uses to search for products similar to the one you sell. An effective formula is as follows: product type + brand + color/gender/feature (one of these three). Check which one works best for you.
Opt for a short description that has a hook to attract the customer's attention. Something that never fails is to show yourself transparent and human. But first, remember to research who your ideal client is to address them with a certain tone.
5. Consider paid ads on Facebook Marketplace
It will cost you cheaper and you will have more reach by paying for ads in the Facebook Marketspace than in the Facebook feed.
And one of the advantages of Facebook Marketplace ads is that these ads appear to the user both in the marketplace and in their news section.
6. Complete as much as possible all the fields that the platform asks of you
The customer will not take the step of purchasing your product if they have doubts. Therefore, to avoid this, he tries to complete all the fields that Facebook asks of you . In this way, when obtaining the information, if they have any questions, they will not hesitate to contact you by chat.
Likewise, one of the best features I find in Facebook Marketplace is geolocation. By sharing your location, the system automatically organizes your products based on how close the customer is.
7. Don't forget to set prices
Leaving the price field blank is bad practice. If you don't put it, you will receive an avalanche of messages that you will not be able to respond to. So I advise you to put it to better segment your potential clients.
8. Don't lie
Transparency is something that customers value highly when purchasing online. So avoid putting free when all you want is to attract attention. Add the real price and then if you want you can lower it.
9. Create an online profile with your brand
Potential buyers will visit the seller's profile. Therefore, taking care of your profile image is important, since if it conveys a bad image, it will cause distrust.
Some things you should check are the cover image, look for an attractive and quality one; a profile image, showing your logo; show real photographs of your products and complete your profile with all your business information.
10. Publish the same article only once
Many users insist on publishing articles more than once because they believe they have more visibility. However, this is bad practice because Facebook will detect it as spam ; It could even block your account.