Hi everyone,

I'm currently exploring different SEO strategies for my business and have come across the concept of pay for performance SEO. This model seems appealing because it ties payments directly to the results achieved, which sounds like a great way to ensure value for money.

However, I'm curious about how effective this strategy is across different industries. For instance, does pay-for-performance SEO work better for e-commerce sites compared to local businesses or B2B companies? Are there specific industries where this model tends to be more successful, or others where it might not be as effective?

Here are a few specific questions I'd love to get insights on:

1. E-commerce: Does the high competition in e-commerce affect the success of pay-for-performance SEO? Are there any particular tactics within this model that work well for online retailers?
2. Local Businesses: Given the focus on local search and Google My Business, how does pay-for-performance SEO cater to local businesses? Are there unique challenges or advantages?
3. B2B Companies: For businesses that rely on generating leads rather than direct sales, how does pay-for-performance SEO align with their goals? Is it harder to measure performance in this sector?

I'd appreciate any experiences, insights, or resources you can share. I'm trying to get a comprehensive understanding before deciding if this is the right approach for my business.

Thanks in advance for your help!