A professional SEO company measures the success of its SEO strategies through a combination of key performance indicators (KPIs) and advanced analytics tools.

 Firstly, they track organic traffic. An increase in the number of visitors coming to your website from search engines indicates that the SEO efforts are paying off. 

Secondly, a professional SEO company monitors keyword rankings. They use tools like Google Search Console and SEMrush to track how well your website ranks for targeted keywords over time.

Additionally, a professional SEO company looks at conversion rates. The ultimate goal of SEO is to drive conversions, whether it’s sales, leads, or other desired actions. They analyze how well the traffic generated by SEO efforts is converting into customers or clients.

 Furthermore, a professional SEO company measures the quality of backlinks. High-quality backlinks from reputable websites are a strong indicator of SEO success. They also use tools like Google Analytics to track user behavior, such as time on site, bounce rate, and pages per session.

 By analyzing these metrics, a professional SEO company can determine the effectiveness of its SEO strategies and make data-driven adjustments to improve performance continuously. This comprehensive approach ensures that the SEO efforts lead to tangible and measurable results.