A range of techniques are included in digital marketing to assist companies in efficiently reaching their target market. The top 7 categories of digital marketing are as follows:

1. SEO: Improves website visibility on search engines.
2. Pay-Per-Click (PPC) Advertising: Drives traffic through paid ads on platforms like Google Ads.
3. Content Marketing: Focuses on producing worthwhile, pertinent material in order to draw in and keep viewers interested.
4. Social Media Marketing: Builds brand presence on platforms like Facebook, Instagram, and LinkedIn.
5. Email Marketing: Directly connects with customers through personalized email campaigns.
6. Affiliate Marketing: Partners with affiliates to promote products and earn commissions.
7. Influencer Marketing: Leverages influencers to amplify your brand’s reach.

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