In today’s digital world, social media has become a game-changer for authors looking to promote their eBooks. Platforms like Instagram, TikTok, Twitter, and Facebook offer direct access to readers, allowing authors to build a community and generate buzz around their books. But how effective is social media compared to traditional marketing methods?

Many authors use eBook marketing services to optimize their social media presence, from running targeted ads to collaborating with influencers and book bloggers. Some argue that engaging content—such as behind-the-scenes insights, live Q&A sessions, and interactive polls—can create a loyal reader base. Others believe that paid promotions and giveaways are the best way to boost visibility.

With millions of books competing for attention, social media provides an opportunity to stand out. But is it enough to rely solely on social platforms, or should authors combine it with other marketing strategies?

What do you think? Have you successfully promoted an eBook through social media? Which platforms or strategies worked best for you? Let’s discuss it!