Hi everyone,

Our startup is evaluating SEO strategies and I’m torn between sticking to traditional retainers or trying a performance-based SEO approach. On one hand, retainers feel safer with predictable costs, but performance-based SEO seems appealing since it aligns the agency’s incentives directly with results. I’m curious to hear from others—have any startups tried performance-based SEO, and did it actually deliver measurable growth without overcomplicating things? Any real-world experiences would be super helpful.