导出博客文章TOKYO -- How much did Nintendo pay to land that dream marketing opportunity at the Rio Olympics closing ceremony, where Japans prime minister popped out dressed as the red-hatted plumber Super Mario?Zero.
Outlet Nike Roshe .The Japanese video game maker behind Pokemon and Zelda got the coveted stage that corporate sponsors pay millions for after they were approached by those creating the festivities for cooperation, not the other way around, says Nintendo Co. spokesman Yasuhiro Minagawa.I want to make that clear. We did not pay, he said in a telephone interview. And we are not going to become Olympic sponsors either.Prime Minister Shinzo Abes emergence in a Super Mario costume was the highlight of the handover section for Tokyo, the host of the 2020 games.The segment was so favorably received in Japan as surprisingly playful and tasteful, given the staidness usually associated with Japan Inc., that Abe earned a new nickname, Abe-Mario.Tokyo city official Masahiro Hayashi said Japans top advertising company Dentsu Inc. was tapped to produce the handover segment, with a total budget for the Rio Olympics and the Paralympics of 1.2 billion yen ($12 million).He refused to say how much Dentsu was paid, or give other details.The city of Tokyo and the organizing committee are under intense pressure to trim costs, which have ballooned over the years, partly because of the weakening yen but also because planning fiascos, such as decisions to redo designs for both the main stadium and the Tokyo 2020 logo.Organizing committee spokesman Motoki Okumura would not give details of the spending for the closing ceremony. Dentsu also declined to comment.Top Olympic sponsors pay millions of dollars to the IOC for permission to promote their brands to a massive global audience. Nintendo just did it for free. With Japans prime minister as their pitchman. Easily the marketing coup of the Rio games, said Bob Dorfman, a sports marketing analyst and creative director at Baker Street Advertising of San Francisco.Purists might feel the commercial branding was a bit overdone, and argue for other ways to promote Japanese culture, according to Dorfman, who has lived in Japan.But gaming and anime are certainly major aspects of modern Japan, and Mario is a universal icon. As someone who doesnt take sports or the Olympics too seriously, I found the whole thing pretty funny and entertaining, he said.---Follow Yuri Kageyama on Twitter at
https://twitter.com/yurikageyamaHer work can be found at
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http://www.discountnikeroshe.com/ . Louis Blues teammates who would also be participating in the Olympics, Alex Pietrangelo felt right at home, no different in some ways to the travel experience of any old road trip – save for the length of the journey, that is. The Texas Rangers head to Toronto down 2-0 in their ALDS series and are fighting for their playoff lives. Will Colby Lewis help stave off elimination, or will Aaron Sanchez and the Blue Jays advance to their second consecutive ALCS by defeating the Rangers?Go inside the numbers and matchups that will decide Game 3, and then vote for which team will win at the bottom of the page.Inside the pitching matchupWhen?Colby Lewis is on the mound:?The veteran right-hander draws the start even though he missed July and August with a lat strain and didnt pitch well upon his return (17 runs, including six home runs in 18 1/3 innings). Jeff Banister is obviously hoping that Lewis can deliver in the playoffs like he has in the past -- he has a 2.38 postseason ERA over 53 innings.Lewis survives on guile and guts as much as anything, with a fastball that averages just 87 mph. Hell add some sink to it once in a while but has to locate the corners to have success. His low 80s slider is his primary secondary offering -- although righties actually hit it better than lefties -- and he mixes in an occasional changeup and curveball. As you might expect from a finesse guy, he can be prone to the home run; he allowed 19 in 116 1/3 innings. He shut down the running game this season (base stealers were just 2-for-7 off him), not that the Blue Jays run that much. --?David SchoenfieldWhen?Aaron Sanchez is on the mound: In his first full season as a starter, Sanchez was the most improved pitcher in the league, going 15-2 in 30 starts with an AL-leading 3.00 ERA. He had pitched well out of the bullpen in 2015 but struggled with walks and a poor strikeout rate as a starter. To the Jays credit, they stuck with him as a starter, and everything came together.Theres nothing fancy here: He comes right at batters with a hard, sinking 93-97 mph fastball which he threw 74 percent of the time -- only Bartolo Colon had a higher percentage of fastballs among starters -- and he ranked seventh among starters in average fastball velocity at 94.7. Even though Sanchez throws the fastball up in the zone, batters have trouble elevating it and hit just 10 home runs in 528 at-bats in plate appearances ending with the pitch.As you may guess, since he throws the fastball so often, his two off-speed pitches -- a curveball and, less often, a changeup -- were lethal. Batters hit .159 with a 45 percent strikeout against the curve and .133 against the changeup. With two strikes he increases his usage of both off-speed pitches. Sanchez ffaced the Rangers twice back in May and allowed six runs in 6 2/3 innings in the second start.
Clearance Nike Roshe. In that game he had his lowest percentage of fastballs of any start, so lets see if he goes back to throwing a lot of heaters. -- SchoenfieldPlayer in the spotlightCarlos Beltran: The Rangers DH has been one of the greatest postseason performers of all time with a .656 career slugging percentage, but he has gone a harmless 2-for-8 so far. -- SchoenfieldWhat will decide the gameHow do you get Toronto Blue Jays shortstop Troy Tulowitzki (5-for-9 in the first two games) out?Rangers pitcher Colby Lewis knows. Tulowitzki is 2-for-13 with a sacrifice fly in his career against Lewis, including 1-for-8 in at-bats that end with a slider. Keeping Tulowitzki from doing damage is important. The Blue Jays are 38-8 when Tulowitzki drives in at least one run this season (for comparative purposes, they were 51-22 when Edwin Encarnacion drove in a run and 28-18 when Jose Bautista drove in a run).-- Mark Simon, ESPN Stats & InfoChoosing sides: Who will win??Texas starter Colby Lewis, who pitches more with guile than stuff, allowed 19 homers in 19 starts this season. The Toronto Blue Jays finished third in the American League with 221 homers, and theyve hit five in the first two games of the ALDS. That does not bode well for the Rangers who must beat AL ERA leader Aaron Sanchez, who went 15-2. The task feels monumental. -- Jean-Jacques Taylor?The Blue Jays are playing at home, have homered eight times in their three postseason games and are starting Aaron Sanchez, who was 15-2 with the best ERA in the league (3.00). The Rangers counter with Colby Lewis who allowed 17 runs in 18 1/3 innings after returning from shoulder injury. So yeah, I think Canadian fans will have something to celebrate on their Thanksgiving Day on Monday. -- Jim CapleWhere the series standsLewis wasnt likely to go deep into this game even if the series was tied, so now its even more likely that Banister turns this game even sooner to his bullpen. Martin Perez could be a multi-inning option, but the Rangers may need Sam Dyson, Matt Bush and Jeremy Jeffress to soak four to five innings between them. The Jays would have Marcus Stroman rested for a possible Game 4, and while the Rangers havent announced a probable starter, you wonder if theyll go back to Cole Hamels on short rest. --?Schoenfield
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