Being on the first page of Google for your targeted keywords can have a huge positive effect on your business. The top 5 results on page one account for 67.60% of all the clicks and the results from 6-10 account for only 3.73%. These numbers are a valuable reminder of the importance of ranking organically.Earning links from popular websites is a fundamental component of any SEO approach, which means that one of the essential parts of an SEO executive’s job is to identify opportunities for placement or coverage on industry blogs, news publications, and other relevant sites.SEO and user experience go hand-in-hand in almost every respect. Google’s algorithm is designed to match users with the highest-quality and most user-friendly content that is relevant to their search, so improving your SEO value will only have positive effects on your website.

Fundamentals Of Technical SEO

Optimizing your site for mobile usage keeps it a positive experience for users on any device. Technical SEO is never solely responsible for a good ranking of keywords, but rather a prerequisite for further optimization actions. Marking your content up with structured data means it can appear as a rich snippet in the Google results. To a user, LCP is when the loading of a page visually appears to be complete. SEO choices can include hiring an SEO specialist or team internally, or contracting an SEO Blog for the work.

The Importance Of Content In SEO

For content writers that want to improve their site for better traffic, or business owners that want to grow revenue, writing SEO-optimized content is the most important thing to do. Search engine algorithms use the content on the site to determine what each page is about, how it can help searchers, and whether it is quality enough to appear higher in search results. Create quality content that integrates your SEO terms into the copy - always be thinking about both humans and search engines. Sometimes a discussion goes viral—everyone in your industry is talking about 1 idea. When that happens, you know people are looking for more information. It could make sense to join in and create an article, video, or social media post with your unique perspective. In order to create high-quality content, you have to perform quality content research. So you’ll need to know what kind of content is already available before you start writing. Your SEO Agency will gradually become an expert in your brand, but this will be long after they've created an SEO strategy for you.

All Eyes On The Competition

There are two ways of looking at your competitors – as a pain – or as a rich source of information. To tap into this treasure-trove of data, your organic search strategy needs to include SEO competitor analysis. You’ll never be able to fully understand or duplicate a competitor’s strategy. A competitive analysis is just one input in your growth strategy —  and a limited one at that. You don’t want to rely on your competitors for marketing tactics. Unlike other forms of competitor analysis, with SEO competitive analysis, tons of tools exist that provide a treasure trove of accurate (or near accurate) data points about your competitors’ SEO performance. Fortunately, finding out who your competitors are is as easy as entering your top keywords into Google and writing down the domains of your main competitors (or entering your keywords into your competitor analysis tool and letting it do all of the heavy lifting for you). If you want to hire SEO expertise, you'll have to choose between an inhouse staffer, a SEO Agency or a freelancer.