White Stephon Gilmore Jerseys , The Associated Press erroneously named one of the astronaut twins. The two are Mark and Scott Kelly, not Mark and Steve.A corrected version of the story is below:Super Bowl ads offer simple escapism with star power Star power from Sarah Michelle Gellar to Steve Carrell abounds in this year's Super Bowl ads.By MAE ANDERSONAP Technology WriterNEW YORK (AP) — Sarah Michelle Gellar makes a horror movie parody for Olay. Jeff Bridges and Sarah Jessica Parker tout Stella Artois. Steve Carrell hawks Pepsi.Star power abounds in this year's Super Bowl ads.Advertisers are hoping to provide some welcome distraction and entertainment as economic fears persist and the nation's political climate remains sharply divided. As much as this year's Super Bowl will be a battle on the field between the New England Patriots and the Los Angeles Rams, it will be a battle between advertisers over who gets the buzz — and who gets forgotten.Celebrities are a relatively safe bet to garner good will from Super Bowl viewers who aren't looking to be lectured at. There has been a retreat from more overtly political ads that were seen during the 2017 Super Bowl from such companies as 84 Lumber and Airbnb."The big theme is a return to light-hearted humor," University of Virginia professor Kim Whitler said. "There's an acknowledgement the Super Bowl is about entertainment."The Super Bowl remains advertising's biggest mass-market showcase – and one of the last remaining ones in an age of personalized ads targeted to individual interests based on data collected by Facebook, Google and other tech mammoths. Digital ads are expected to make up nearly 60 percent of ad spending by 2020, according to eMarketer, up from about 50 percent in 2018.Yet a 30-second Super Bowl ad can cost more than $5 million. More than 100 million people in the U.S. are expected to tune in to Sunday's game on CBS. SimpliSafe's creative director, Wade Devers, said the home-security company is advertising during the Super Bowl for the first time because the game has "a unique audience" primed to be interested in watching the ads.Advertisers are doing what they can to stand out — Bridges Stephon Gilmore Jerseys 2019 , for instance, revives his "The Dude" character from "The Big Lebowski" — while shying away from controversy."It's such a big investment. Advertisers really want to generate as much return as they can," Northwestern University marketing professor Tim Calkins said. "I think we'll see a lot of humor and product-focused advertising. A lot of advertisers are nervous about taking on big themes."So don't expect any mention of the government shutdown or the debate over building a wall at the Mexican border, for example.But safe can also mean dull."It will be a lackluster year," said Kelly O'Keefe, a professor at Virginia Commonwealth's Brandcenter. "I hope to see a few standouts, but the ads could be more mediocre than they have in a few years."TRIED AND TRUEA few old favorites are returning. Anheuser-Busch is trotting out its famed Clydesdales. They pull a dalmatian dog through a field populated with windmills to the tune of Bob Dylan's "Blowin' in the Wind" to promote the idea that Budweiser is brewed with energy from wind power.As for celebrities, always a staple in Super Bowl ads, Jason Bateman appears as an affable elevator operator to showcase Hyundai's Shopper Assurance program. M&M's enlisted actress Christina Applegate White Lawrence Guy Jerseys , and Avocados From Mexico's ad will feature Broadway star Kristin Chenoweth. Colgate Total's ad features Luke Wilson as a close talker.STRONG WOMENOlay will play off horror movies and the phrase "Killer Skin," with an ad starring Gellar. Toyota is highlighting the perseverance of Antoinette "Toni" Harris, a female football player at a California community college. And Bumble selected Serena Williams to be its spokeswoman in the dating app's first ever Super Bowl ad.TECH RIBBINGMichelob Ultra has robots beating humans at sports like running and spinning. But then one robot looks longingly in a bar where people are enjoying a post-workout beer. "It's only worth it, if you can enjoy it," an on-screen message reads.In an ad for Pringles, a smart speaker laments not being able to taste the snack.Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn't quite work out, including an electric toothbrush and a dog collar with Amazon's Alexa digital assistant.MUSIC MANIAThe Super Bowl reportedly had trouble finding artists to sing during the Super Bowl — singer Travis Scott agreed to perform only after the NFL agreed to donate $500,000 to charity. But there has been no hesitation with musicians jumping into Super Bowl ads.First time-Super Bowl advertiser Expensify created a catchy music video with rapper 2 Chainz and actor Adam Scott. The 30-second ad also features the song.Pepsi has long enlisted musicians to help sell its drinks and snacks. For its Doritos brand, Chance the Rapper is teaming up with the Backstreet Boys to promote a new flavor. Michael Bublé will star in an ad for Pepsi's Bubly sparkling water brand. And an ad for Pepsi itself has Carrell with rapper Lil Jon and pop singer Cardi B.Mercedes-Benz Lawrence Guy Jerseys 2019 , meanwhile, has Ludacris.SURPRISESAlthough many companies released their ads online early, Villanova marketing professor Charles Taylor says some are holding back "for the potential to make a bigger splash." New England’s youngsters are earning some extra cash."WhitePatriots News Opinion and Analysis Contribute! FanPostsFanShotsAbout the Site List of Patriots Twitter AccountsWrite For Pats Pulpit!New User Welcome and Commenting GuideCommunity GuidelinesMastheadTopics Patriots Off-Season CoveragePatriots Opinion/AnalysisPatriots NewsPatriots Draft CoverageSportfolio ManagementPatriots NewsPatriots Off-Season CoveragePatriots Joe Thuney, Jonathan Jones among NFL leaders in performance-based bonus payNew,5commentsNew England’s youngsters are earning some extra cash.EDTShareTweetShareSharePatriots Joe Thuney, Jonathan Jones among NFL leaders in performance-based bonus payJay Biggerstaff-USA TODAY SportsFollowing the 2002 season, the NFL introduced a new system of player compensation meant to benefit those who play close to minimum contracts. This so-called “performance-based pay” scheme awards players based on the number of snaps they play in relation to the contract they have signed.Back when the first performance payout took place, San Francisco 49ers guard Eric Heitmann received the biggest share: his check over $42,048 led the NFL. 16 years later White Rex Burkhead Jerseys , this sum would place Heitman nowhere near the top of the league. Baltimore Ravens center Matt Skura received an extra $533,558 — most in the NFL and $60,000 more than what the highest-ranked New England Patriots player received.Overall, the Super Bowl champions have two players listed among the top 25 players in performance-based bonus money:Joe Thuney earned his spot on the list after playing every single one of the Patriots’ 1,371 offensive snaps during the 2018 season. Compared to the relatively modest salary of a third-year player on a third-round rookie deal — he was paid $665,000 in 2018 (his salary plus his workout bonus) — it is therefore no surprise to see him get a sizable portion of the performance-based cake for the second year in a row.This marks the second time this offseason that more money is coming the 26-year-old’s way: earlier this month it was announced that he would also be eligible to be awarded an increased salary in 2019 — the final year of his rookie contract — through so-called proven performance escalators. As a result, Thuney’s salary this season jumped to $1.995 million from what was previously scheduled to be $720,000.Jonathan Jones did not see such an increase, but is also among the league leaders in performance-based bonus payments. In total Rex Burkhead Jerseys 2019 , the former undrafted free agent received an additional $423,429 coming off a season during which he appeared in all 19 of New England’s games and played 51% of the team’s defensive snaps and 58% on special teams. The Patriots tendered the restricted free agent at the second-round level last week, all but ensuring he will return in 2019.Overall, the bonuses are divided into two pools from which each NFL club finances the performance payouts. One is given out to all players who have spent time on the team, while the second will be divided solely among veterans. Naturally, some players — Thuney and Jones among them — receive considerable payments out of both pots. The money, by the way, is distributed by the league and does not count against the salary cap.