As mentioned many times above, there is no better marketing tool than viral content and the WOW effect. That is why this direction is one of the very first to actively apply all the possibilities of augmented reality for their own purposes. Promotions using this technology cause the greatest resonance and affect the audience most effectively. Augmented reality is realized at exhibition stands and shop windows, promotional stands and interactive designs. This makes it possible to involve a potential customer in the process of studying the possibilities of the proposed product.
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