Real Estate Ads One of the hardest things for new Google PPC users to learn is knowing what to look at, when to look at it, and how to understand and develop solutions around what you're seeing.

I'll be truthful. Even seasoned users may find it difficult at times.

Google Ads have a lot of different components to consider. Search phrases, metrics, bids, bid changes, settings... The list is endless.

Let's reduce that list and concentrate on adjustments that will increase the amount of time you spend on the account. Invest your time instead of wasting it searching for optimizations to make on just about anything optimizing processes that will have a greater impact on the account.