The Saudi Pro League's "remarkable" spending spree on players is set to continue, according to one of its leading executives.
"I think the budgets are in place for a number of years - you know, I don't see this slowing down," said British director Peter Hutton, who sits on the league's board.
The SPL has lured some of football's biggest names since five-time Ballon d'Or winner Cristiano Ronaldo joined in January from Manchester United.
เว็บบอลดีที่สุดThey include former Real Madrid striker Karim Benzema, Liverpool's former captain Jordan Henderson and established players from Chelsea, Manchester City and Bayern Munich.
In addition, last month Al-Hilal made a world-record £259m bid for Paris St-Germain forward Kylian Mbappe.
Hutton, who has been a senior executive at Eurosport, ESPN, IMG & Facebook, said: "I've worked in sport for 40 years and I've never seen a project as big, as ambitious and as determined to be a success."
Speaking to BBC sports editor Dan Roan in a wide-ranging interview for BBC Radio 5 Live's special 'The Saudi Story', he said it was "not necessarily a bad thing" if European football was not as strong as it has been.
Hutton also put the Saudi spending into context, saying "it has got the world of sport talking but it's a quarter or a fifth of what Premier League clubs have spent this summer".