FOCUSED COST LEADERSHIP AND FOCUSED DIFFERENTIATION

A company’s strategy should be based on its resources and the environment in which it operates. By focusing on cost leadership or differentiation, a company can decide how it will compete in its

FOCUSED COST LEADERSHIP AND FOCUSED DIFFERENTIATION

A company’s strategy should be based on its resources and the environment in which it operates. By focusing on cost leadership or differentiation, a company can decide how it will compete in its industry. For example, a restaurant might focus on cost leadership by offering the lowest-priced meals. A construction company, on the other hand, might focus on being the most reliable firm in the area, providing the best service when it’s needed most.

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