GAPS IN THE MARKET: HOW TO FIND THEM FOR YOUR SMALL BUSINESS

Creating a marketing plan requires a cohesive and strategic approach. Your first step should be to examine and understand your target market. Once you know what they want, you can look for

GAPS IN THE MARKET: HOW TO FIND THEM FOR YOUR SMALL BUSINESS

Creating a marketing plan requires a cohesive and strategic approach. Your first step should be to examine and understand your target market. Once you know what they want, you can look for opportunities where your business can fill their needs. Aside from doing some customer research, there are other methods you can use to help identify gaps in the market.

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